100 Happy Days

100 Happy Days is a challenge where one has to take picture of at least one happy thing AbOUT the day and post it online with the hashtag "#100HappyDays" consecutively for 100 days. Ukrainian and Zurich resident Dmitry Golubnichy started the initiative #100HappyDays in fall of 2013.

Story

Dmitry found himself in a slump and his friends pointed that his life was great. He then thought of an idea to keep himself happy for the next 100 days and decided to find at least one picture everyday that made him happy.

This led to the foundation of the movement “#100HappyDays” which became very popular on social media.  On the first day of the website launch of the website 100happydays.com, Dmitry received around 5000 registrations.

Impact

United Nations encouraged people for the #100happydays challenge and set 20 March as the International Day of Happiness.

UN received donations in United Nations Foundations and 100HappyDays Foundation. UN distributed books with 100 most inspirational happiness moments shared across the world during the global happiness marathon.

As a result of the campaign a huge number of people started posting pictures and uploading their stories on social networking sites with the hashtag "#100HappyDays".

Usage by Celebrities

Trisha Krishnan the South Indian actress after calling off her engagement to the businessman Varun Manian took up the 100HappyDays challenge and tweeted “I've just signed up for the 100HappyDays challenge! Can you be happy for 100 days in a row?” She also tweeted her picture with caption “I choose happiness n love. N on that note I begin....#100happydays.”

In Emmy Rossum and Paul Wesley’s premier of the Indie film Before I Disappear, Rossum took a picture and upload on Instagram with the caption “#100happydays reuniting with childhood friends makes me happy #4happychicks” where she met with her childhood friends.