Abdel-Salam Bdeir (ASB) is an exceptional business leader with over 30 years of experience in Retail and FMCG industries in the GCC and Middle East markets.
Strategy formulation, structure design, business development, effective execution and business expansion are some of Abdel-Salam Bdeir's skills and specialities - with strong leadership and known talent for exceptional communication, negotiation and public-speaking.
Abdel-Salam Bdeir is a firm believer in the development of long-term business and shareholder value through the establishment of solid brand equity, market positioning, and most importantly, competitive edge and differentiation. Abdel-Salam Bdeir believes in recruiting fresh graduates from top universities, training and developing them for the current, as well as the future challenges and expansion plans of the business. From first-hand experience, this practice created a healthy internal competition between young ambitious management, which stimulated higher productivity, creativity and excellence in the whole business, whereby the most productive calibers earned personal and professional career progression.
Abdel-Salam Bdeir has always adopted latest industry best practices, and cutting-edge managerial skills through his strong passion to self-development, international business exposure and excessive business traveling throughout the USA, Europe and the Far East. He is an expert in the retail industry concept of ECR and Category Management. Abdel-Salam is a committed, principled, autonomous and strategic business leader with quick yet calculated decision-making abilities.
Career Saudi Company for Hardware (SACO)
In November 2022, Abdel-Salam Bdeir was appointed Chief Executive Officer of Saudi Company for Hardware (SACO), a Saudi retail company specializing in home improvement, hardware, and tools. He is based in Riyadh, Saudi Arabia, where he oversees the company’s retail operations and strategic development.
Qatami Holding Group
Between January 2020 and January 2022, Bdeir served as Group Chief Executive Officer of Qatami Holding Group in Kuwait City, Kuwait. His role focused on restructuring the group’s retail, distribution, and fashion divisions. During this period, operating expenses were reduced by approximately 28% and inventory levels by around 40%. The electronics distribution division returned to profitability, while the food distribution and fashion businesses improved from negative to positive EBITDA.
The Sultan Center
From November 2016 to March 2019, Bdeir served as Chief Executive Officer of The Sultan Center, a retail company listed on the Kuwait Stock Exchange. During his tenure, the company undertook a restructuring of its retail operations and corporate processes. By the end of his tenure, the retail business reported positive EBITDA and generated annual revenues exceeding USD 700 million. The company operated 65 stores across four retail formats and employed more than 4,000 staff across four countries.
Rival Consulting Group
In 2011, Bdeir founded Rival Consulting Group, a management consulting and strategy advisory firm focused on businesses in the Middle East and North Africa. The firm provides advisory services aimed at improving operational efficiency, revenue growth, market share, and profitability by introducing international management practices. Clients of the firm have included companies such as Unilever, Agility Logistics, Othaim Markets Company, and The Sultan Center.
Othaim Markets Company
Between October 2011 and July 2013, Bdeir served as Chief Executive Officer of Othaim Markets Company, a publicly listed retail company in Saudi Arabia. During this period, the company operated approximately 110 stores across four retail formats and employed more than 10,000 staff. The business generated revenues of about USD 1.2 billion. The company reported a 65% increase in net income, which was disclosed through stock market filings and local media.
Saudi Company for Hardware (SACO)
In November 2022, Abdel-Salam Bdeir was appointed Chief Executive Officer of Saudi Company for Hardware (SACO), a Saudi retail company specializing in home improvement, hardware, and tools, headquartered in Riyadh, Saudi Arabia.
Following his appointment, the company initiated a restructuring and operational improvement program aimed at enhancing operational efficiency, strengthening commercial performance, and improving profitability. The program included changes to merchandising strategy, cost management, inventory optimization, and the modernization of retail operations.
As a result of these initiatives, the company reported an improvement in its financial performance and returned to profitability after previously recording losses. The turnaround was reflected in improved operational metrics and financial results reported in the company’s subsequent financial disclosures.
Turnaround leadership
During his career, Bdeir has been associated with several corporate restructuring and turnaround initiatives in the retail sector in the Middle East. These include leadership roles at The Sultan Center, where the company returned to positive EBITDA after a period of financial difficulties, and later at Saudi Company for Hardware (SACO), where operational restructuring contributed to improved profitability. His work has generally focused on cost restructuring, operational efficiency, and retail transformation.
Gabriel Borden is an American investor and entrepreneur. He is the managing partner of Arrow Fund, a private investment firm founded in October 2025 that has deployed approximately $100 million in capital and manages roughly $150 million in assets. The firm invests across private markets, media, and special-situations opportunities.
Borden has held senior leadership roles within investment firms and family offices and has overseen investments spanning technology companies, operating businesses, and real assets.
'''CREADIS is an international engineering consultancy specializing in WTG, wind farms and renewable energy projects. The company provides technical advisory and engineering services to wind turbine original equipment manufacturers (OEMs) and wind farm developers & operators worldwide.
Overview
DIS/CREADIS employs 600 engineers and technical specialists. The company operates as a wind turbine generator (WTG) and wind farm advisor, supporting clients across the full lifecycle of wind energy projects.
Its services cover both onshore and offshore wind developments, working closely with turbine OEMs and wind farm operators to enhance performance, product reliability, and asset efficiency.
Services
DIS/CREADIS provides consulting and engineering services with impact including:
Wind turbine generator (WTG) advisory
Wind farm technical advisory
Design and development engineering
Electrical and grid integration engineering
Structural and mechanical engineering
Balance of plant (eBoP) engineering
Owner’s engineering and technical representation
Project management and engineering coordination
Construction supervision and quality assurance
Operational performance optimization and life-extension support
'''Wind Turbine and Wind Farm Advisory As a WTG and wind farm advisor, DIS/CREADIS supports wind turbine OEMs in areas such as product development engineering, component design, certification support, validation, and technical documentation.
For wind farm operators, the company provides technical due diligence, asset performance analysis, operational optimization, reliability improvement programs, and engineering support for upgrades and repowering initiatives.
Markets
DIS CREADIS serves clients in established and emerging wind energy markets, contributing engineering expertise to projects aimed at increasing renewable energy capacity and supporting the global energy transition.
Industry Position Operating independently as an engineering consultancy, DIS CREADIS provides objective technical advisory services to both turbine manufacturers and wind asset owners. The company’s role as a WTG and wind farm advisor positions it within the global wind energy supply chain as a specialist engineering partner.
Visit us here: OEM: https://creadis.com/industries/wind-turbine-generator-oems/ Onshore Developers & Operators: https://creadis.com/industries/onshore-wind/ Offshore Developers & Operators: https://creadis.com/industries/wind-energy-engineering-solutions/
Amouna (Arabic: أمونة), or alternatively known as Amouna al Mazyouna (Arabic: أمونة المزيونة) is an Emirati children's animated series created by Amer Kokh. It premiered on 25 September 2015 and aired on Majid Kids TV. The series about a little girl named Amouna going on various adventures with her brothers, Ali and Seif.