YourBusinessChannel

yourBusinessChannel is an independent producer and online broadcaster of business-focused television shows. The channel’s content is designed to provide advice, instruction and information on a wide range of business related topics. Content is developed from footage obtain through interviews with established business owners, executives and entrepreneurs. This content is then broadcast for the purpose of education and development within the business community.

Background
yourBusinessChannel is run from New Zealand, where the Board of Directors, management and core operational functions are based. The channel’s editorial staff and also sales functions are spread around the globe, primarily located in the United Kingdom and Continental Europe. Further focus is placed on other large business communities, and the channel maintains a regular presence in North America.

yourBusinessChannel now reaches a global audience of more than 6.5 million people who access shows via a syndicated network, including:
*UK: Telegraph, Sunday Times, Daily Record, Business 7, Business Matters, Scotsman
*North America: b5media, Central Valley Business Times, BNI, iStockPhoto
*Global: Cyber Media Online India, Hindustan Times

yourBusinessChannel broadcasts a large number of free-to-air shows. The site also hosts a large number of premium shows, which do require registration and in most cases, payment to be viewed. New content is added and released weekly.

In addition to screening shows, yourBusinessChannel retails online business products and services to help clients in eliminating specific business problems and developing modern marketing and business strategies.

Focus
yourBusinessChannel was launched as an internet television channel in 2006, after internet infrastructure development and improvements to Web 2.0 utilities had made online broadcasting a viable medium, as evidenced by the emergence of a large number of video content providers, including YouTube, Yahoo! Video, MSN Video and MySpaceTV.

Not limited by the geographical limitations traditional terrestrial broadcast television, cable tv and satellite television experiences, geographical location has played an integral part in the development of the company and its services. From current research studies to independent bloggers

, consumer reports
, The Project for excellence in Journalism
, venture capital funds
, media commentators

and others, it has been determined that people in progressive nations such as New Zealand engage in ‘media-related activities’ for an average of 48 hours every week, which translates as high demand for online television services and support products.

Evidence of this was found in statistical analysis conducted by a 2008 Cisco Connected ) that revealed that 50% of Australian/New Zealand Internet users surveyed had watched or downloaded internet media content within the last 30 days’. While mobile media usage was still considered to be low, the majority of online media access was being made in the home, where Australian and New Zealand internet users log up 46 and 48 hours per week online respectively.

Featured business experts

This list however, is not comprehensive. There are many more experts who appear on yourBusinessChannel.

*Anastasia Goodstein, Author and Founder, Ypulse
*Bob Geldof KBE
*Chee Weng Lee, Tax Partner, Deloitte
*Chris Runckel, President, Runckel and Associates
*Derek Gehl, Internet Marketing Center
*David Meerman Scott, bestselling author of The New Rules of Marketing & PR
*Frederik van Tuyll, CEO, Asia Pacific Equity Trust
*Frederique Schillern, COO Asia Pacific, Equity Trust
*Google
*Ian Coleman, Partner, Head of emerging markets, PricewaterhouseCoopers UK
*Ivan Misner, Networking Guru, founder of BNI
*Ivan Raszl, Founder, Ads of the World
*Kelly Thompson VP Marketing, iStockphoto
*Kevin Roberts Global Chief Executive of Saatchi & Saatchi
*Kevin Spacey, Actor, Artistic Director of the Old Vic Theatre
*Micheal van Dijken, Lead Marketing Manager, Hosting Solutions, Microsoft
*Miles Templeman, Director General, Institute of Directors
*Nigel Reynolds, Partner, PricewaterhouseCoopers
*Oliver Massmann, Partner, Duane Morris Vietnam LLC
*Penny Power, Founder, Ecademy
*Rand Fishkin, SEOmoz
*Robb Hecht, Sr. Management Consultant, IMC Strategies
*Shawn Holt, VP Business Development Oddcast (producers of SitePal)
*Shel Israel, Blogging guru and bestselling author
*Simon Woodroffe, Founder, YO! Company
*Stefan Oberg, Head of Telecoms, Skype
*Stefan Tornquist, Research Director, Marketing Sherpa
*Stephen Phillips, Chief Executive, China-Britain Business Council
*Tim Smit, Co-Founder, Eden Project
*Tom Smith, Research Manager, EMEA, Universal McCann

Celebrity expert appearances

Appearing on the channel are several notable individuals, including Sir Bob Geldof, and Kevin Spacey, who delivered speeches at the 2008 Institute of Directors annual convention in London, England. Both of these men appeared as public figures and as directors of business.

Irish musician, entrepreneur and humanitarian, Bob Geldof KBE is an iconic speaker, appearing at all manner of events both in the United Kingdom and internationally. The famed singer, songwriter, actor and political activist was instrumental in such benefit activities as , Live Aid and the Live 8 concerts, and today continues to be actively involved in charity interests. He has also co-founded TV production company Planet 24, and media, entertainment and marketing venture Ten Alps Communications.

Kevin Spacey is recognised around the world as an internationally accomplished film actor and director. Appointed to the prestigious and important role as Artistic Director at London’s Old Vic, one of the city’s oldest theatres, Spacey is now an influential member of the business community both within the UK and abroad.

Appearing in his own shows with footage collected from both his appearance at the 2008 IoD annual convention and in one-on-one interviews is Kevin Roberts Global Chief Executive of Saatchi & Saatchi. Holding the top Saatchi & Saatchi office since 1997, he is credited with having brought new life to the firm, taking the agency on to achieve great heights. Inventor of Lovemarks, Roberts is widely published and consistently engaged to speak at functions around the globe.

Million Dollar Clubs
Many of the above listed experts, and a great deal of their interview footage and business advice, is brought together to form the Million Dollar Clubs . As a number of new online 'clubs', their purpose is to deliver advice to small businesses located around the globe.

These clubs deliver business advice through a number of instructional mediums, aimed at assisting businesses increase their sales by engaging in campaigns in critical areas of business, including digital marketing, online sales as well as public relations.

The Million Dollar Team includes notable people such as Kevin Roberts and Dr Ivan Misner, and there is also additional footage that features celebrities such as Kevin Spacey and Bob Geldof.

Awards
Through syndication, yourBusinessChannel provided MRINetwork Worldwide franchisees with individual branded, business focussed TV portals, as well as email and communications campaigns, which were instrumental in MRINetwork Worldwide being awarded Most Innovative Marketing Campaign at the Franchise Marketing Awards 2008. Recognising innovation in the franchise marketing industry, the awards are judged by an independent panel, which includes representatives from the Chartered Institute of Marketing and the British Franchise Association. MRINetwork Worldwide was also a finalist for two further Franchise Marketing Awards in 2008.

Sub-Channels

Promote your Business:
A range of shows on a broad range of marketing and PR concepts and solutions. Featured interviews include advice from Stefan Tornquist, Research Director of Marketing Sherpa.

Get New Customers:
Practical information for business people, with a focus on increased sales potential with insights and knowledge from experts such as leading UK pitching expert, Andy Bounds.

Meet the Right People:
Focuses on eliminating common business mistakes while introducing new concepts. Networking guru Dr Ivan Misner, founder of BNI (Business Network International), appears frequently in the shows in this section.

Make More Money:
Interviews with several of the worlds most successful business people, including Nigel Reynolds, Partner, PricewaterhouseCoopers, explain how business people can improve financial gain.

Building a Great Business:
Kelly Thompson, VP Marketing, iStockphoto appears alongside more recognised business experts, as they explain ways to build a rock solid business.

Great Business Ideas:
How to execute the best business ideas; thoughts from Simon Woodroffe, founder of and panelist on BBC series Dragons' Den, Tim Smit, co-founder of the Eden Project, Miles Templeman, Director General of the Institute of Directors, John Madejski, Chairman of Reading Football Club.

Find the Right People:
Experts from International recruitment firms speak on the best ways to find the best people for any team. Interviews feature a range of experts including Steve Mills, Chief Executive Officer of global recruitment firm MRI Network Worldwide, and Generation Y expert and founder of Ypulse Anastasia Goodstein.

Succeed Online:
Explanations of e-commerce business operations, methods to use and others to avoid. Expert testimony from Rob Hecht, Senior Management Consultant, IMC Strategies, and Andrew Girdwood, Head of Search, bigmouthmedia and David Meerman Scott, bestselling author of The New Rules of Marketing & PR.

Get it Right in China:
This channel focuses on business operations in one of the fastest growing economies on the planet. Advice and information from many experts on the region, including Frederique Schillern, COO Asia Pacific, and Frederik van Tuyll, CEO, both of Asia Pacific Equity Trust.

Start a New Business:
Ideas and advice from notable UK entrepreneur Simon Woodroffe, founder of and a ‘dragon’ on the hit BBC series Dragons' Den.

Tap Emerging Markets:
Operations, mistakes to avoid and advice on doing business in emerging markets from a range of experts in the field, from former US diplomat and now President of Runckel and Associates, Chris Runckel, to Stephen Phillips, Chief Executive of the China-Britain Business Council.

Achieve Higher Returns:
Concepts in growing wealth and maximizing returns for high net worth individuals and those charged with making large corporate investments. Advice from Robin Harris, Managing Director of Equity Trust Hong Kong.

Get the Help You Need:
Support services, further advice and more materials to supplement yourBusinessChannel shows.

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