YouAreTV

YouAreTV is a community-based media site where filmmakers and independent content creators can host, promote, share and distribute their work. Started by four Boston College classmates in New York City, The platform allows users to build communities around their content and establish direct relationships with their audience and other film and content creators.

Current tools include: automatic flash conversion (FLV), RSS feeds, an embedded video player, integration with Social Bookmarking sites, community messaging, Tags, and a video series feature which permits users to launch an entire television-like series.

History
YouAreTV was founded in November 2005 by David Dundas, Damien Dong, Steve Cordova, and Jesse Sanchez. All four met while studying at Boston College and come from different professional backgrounds ranging from consulting to film to finance. Originally having started off as a hardware based solution to video, the transformation to a web based high production value content distribution service came about and went live on January 10 2006.

Video content
Unlike other video sites like YouTube, YouAreTV has remained focused on independently produced content. The site caters to more established and serious crowds of filmmakers and video producers. Content creators maintain ownership rights to their work, and YouAreTV’s agreement to host and exhibit through their platform is non-exclusive. YouAreTV also utilizes Creative Commons licenses, which offers simplicity for users who wish to share their works with other creative professionals. Compared to other video sites, YouAreTV has taken a stronger stance on copyrighted material, often siding to protect filmmakers and content creators.

Stated goals
*Bring legitimacy to and make sense of online distribution channels.
*Extend the reach of independent content.
*Establish a community that harbors professionalism and supports creativity.
*Facilitate relevant content discovery for consumers.
*Provide incentives to content creators for online distribution.
*Develop a single platform to allow creators to reach audiences through multiple channels.

Format
The file format used by YouAreTV is Flash Video, or *.flv, and can be viewed using any web browser with a Macromedia Flash plugin or external software. This format is used for videos viewed on YouAreTV as well as the videos inserted in other sites using the YouAreTV embedded player. Videos are converted automatically by the YouAreTV server after upload.

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