Yoobi

Justin Wolff, a former paratrooper in the Israeli Defense Forces, also worked alongside Leffler to help start the project, obtaining the title of "chief giving officer". By 2021, Yoobi was one of five businesses the pair had created. Leffler was inspired to start the company after noticing that American teachers were often forced to buy their own classroom supplies, and that there was, in his view, a general lack of creatively-designed supplies.
Yoobi began selling items through Target in June 2014. In June 2015, after previously only selling items through Target stores, Yoobi opened the first shop of its own at Westfield Santa Anita, a mall in Arcadia, California. In October of that year, the business had reached 20 million USD in sales. In 2017, it achieved US$100 million from retail sales at Target stores.
Products
Yoobi claims to provide over 450 different items. Its colorful supplies are designed to encourage creativity, according to Leffler. In 2021, it launched a collection of Marvel-themed equipment.
Activity, impact, and criticism
Yoobi has collaborated with Pharrell, Zendaya, and Marvel Studios. As of 2022, the company has donated throughout the contiguous United States, as well as in Puerto Rico.<ref name"our impact" /> The concept has faced some criticism, according to Cornell scholar Chris Marquis, as it only attempts to improve the "symptoms" of social issues, rather than the root cause (in this instance, underfunded schools). However, Marquis noted that Yoobi's goal can still be quite effective at combating those symptoms.<ref name"cnbc" />

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