XS Energy Drink

XS Energy Drink is an energy drink manufactured by a California-based company, and exclusively distributed by Amway Global (formerly Quixtar in North America) in the USA, Canada, New Zealand, Australia, the UK and Japan.
Product information
XS Energy states they were the first to make an energy drink in a specific flavor and the first to use the 'Sugar Free' label. In contrast, a tall cup of Starbucks coffee contains approximately 225 mg of caffeine, while a 12 ounce can of Coca-Cola contains 34 mg of caffeine. XS drinks contains nearly the same amount of caffeine as market leader Red Bull. The drinks contain between zero and two grams of carbohydrates, and hold between eight and sixteen calories, chiefly from the amino acids taurine and glutamine. They are sweetened with Acesulfame potassium (Ace K) and less than one half gram of sucralose instead of sugar. They also contain a variety of adaptogenic herbs (except the caffeine-free), including Eleutherococcus senticosus, Panax ginseng, Panax quinquefolium, Schisandra, Astragalus, Echinacea purpurea, and Reishi, and are high in B vitamins. According to the distributor, the drinks are packaged in 8.4 ounce (250ml) size cans because that size fits in briefcases and purses, minimizes waste, and can be more comfortably held.
Growth
In a 2003 survey by BevNet.com XS Citrus Blast was ranked the third most popular Diet Energy Drink ranked on consumer taste/appearance. The company's six-month forecast for sales was sold the first weekend with Quixtar. Sales for the second year were over $72 million, $90+ million the third year and over $120 million the fourth. By the end of the fourth year, 2006, XS was the fastest growing energy drink brand, with more than 5 million cases sold that year.<ref name="CBC"/>

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