@world record egg

@world_record_egg is an account on social media platform Instagram, notable for becoming a global phenomenon and an internet meme within days of its creation. It holds the world record for both the most-liked Instagram post and most liked online post on any media platform in history.
History
On 4 January 2019, the @world_record_egg account was created, and posted an image of an egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Kylie Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes. Ms. Jenner broke an egg to celebrate her being overtaken.
The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post of all time. It then continued to rise over 41 million likes in the next 48 hours, surpassing the "Despacito" music video, the most-liked video on YouTube, and taking the world record for the most liked online post (on any media platform) in history.
The account currently has over 6 million followers, but its owners are unknown, asserting on their story they do not manage any other accounts. The Washington Post determined they live in London. The account became verified on 14 January 2019. The post's rise in popularity and likes garnered coverage in various media outlets.
As of 15 January 2019, the post has accumulated 43.1 million likes, more than double the previous record of 18.5 million. The photo of the egg remains the only post on the account, though it continues to post frequent updates in the form of Instagram Stories.
On 13 January, the creator of the account also set up a Twitter account, with the goal to receive the most retweets of any post. The current record is held by a post by Japanese billionaire Yusaku Maezawa, which has garnered over 5 million retweets.
Reception
In response to breaking the world record for most-liked Instagram post, the account owner wrote "This is madness. What a time to be alive."
 
< Prev   Next >