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WoodWing offers multi-platform integrated editorial solutions, based on the blended media concept. Their software is used by publications ranging from tabloid daily newspapers to glossy quarterly magazines, and from corporate publications such as newsletters or annual reports up to multi-author worldwide book production projects. WoodWing was founded in the year 2000. Starting out as the first company to fully commit to the Adobe InDesign and InCopy platform, it developed the Smart line of productivity tools and efficiency-enhancing plug-ins. In order to meet customer demand, the focus quickly shifted from productivity tools to entire solutions. In 2008, the company's rapid worldwide growth was acknowledged by Deloitte, which designated WoodWing as one of the 50 fastest growing technology companies in The Netherlands. WoodWing Software's flagship product is Enterprise 7, a PHP based application that integrates editorial workflows for print and other publication channels together with client applications like Adobe InDesign, InDesign Server, and InCopy using its Smart Connection plugins, WoodWing Content Station, and whichever Content Management System or Digital Asset Management system a company would choose to integrate with, like Alfresco, Digital Collections, Documentum, Drupal, MarkLogic Server, or TYPO3. As of 2009 the company has offices on the three main continents and serves several hundred customers through a network of solution partners, claiming to have the most progressive solutions available for the production of print and online publications. WoodWing Software delivers its software solutions through a network of more than 50 integrators. Notable clients are publishers like Time Inc., Harcourt School Publishers, Macmillan Publishers Ltd, Reed Business, Axel Springer AG, , Pacific Magazines, and corporate clients like Allianz, Makita, and Publicis. WoodWing claims its software products are used by over 20,000 users in the publishing industry. Competitors for WoodWing's enterprise software are vjoon's K4, Quark's QPS, and Atex. In 2010 WoodWing entered the tablet publishing market. At April 3 when the iPad was launched in the US, TIME Magazine was the first publication on the iPad with WoodWing's tablet solution. The tablet solution is based on the Enterprise system, enhanced with tablet specific features, a Content Delivery Platform and iPad reader App. In Dec 2010 WoodWing claimed to have brought over 100 publications to the iPad including publishing giants like Axel Springer, Abril, Ringier, Sanoma, News International, ACP, Mainichi, RCS and Richard Branson's PROJECT.
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