Wild Wales Challenge

The Wild Wales Challenge is a challenge ride event held annually in the United Kingdom, on the Sunday of the August bank holiday. It is organised on behalf of the Merseyside District Association of the Cyclists' Touring Club, and has been running every year since 1984.

The route is different every year, but always starts and finishes in Bala. It varies between 65 and 90 miles long (the longest route was 90.1 miles, in the 2005 edition), and takes in some of the toughest roads in North Wales: the Bwlch y Groes is a regular feature. The Wild Wales is not a race: the challenge is merely to complete the route, and riders who do so are awarded a Welsh slate plaque depicting a scene from that year's ride.

The inaugural event in 1984 consisted of around 50 riders; in recent years it has attracted upwards of 600 riders. There is an entry fee, which covers services provided to riders during the day, including a fully detailed route booklet, several food stops on the route, a sag wagon service, and the commemorative slate plaque.

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