Webmarketer

Webmarketer

Webmarketer is a business term referring to the person individual, who is promoting: person individuals, organizations, websites, services or products on the web.
Webmarketer can be a person with Information Technology and/or Marketing (Communications) degree or equivalent experience.

We use the term "webmarketer" to refer to different levels of professions:
* Specialized Webmarketer - focused on a narrow branch of web marketing such as Web Analysis or SEO. This kind of webmarketer has a deep knowledge and skills, specific to his branch.
* Web Marketing Manager - managing all marketing activities on the web and their coordination with other members of the corpany's marketing team. The most comprehensive webmarketer's profession. Such managers often have university degree in Marketing / Communications and fundamental knowledge in web development technologies.


Webmarketer can work as a:
* specialist
* manager
* New Media buyer/planner
* Manager
* Advertising Operations manager
* Traffic manager
* Web Copy Writer
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* Web Marketing Researcher
* Web Marketing Manager
* Web Promoter




External Sources

* "Internet 2002, le webmarketing en action tout pour booster son site" Y. Chatelain, L.Roche (Editions Maxima, 2001)

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