VivaKi Russia

The communication group VivaKi Russia (Publicis Groupe Media Eurasia until July 2008th) is the oldest communication group in Russia. It's progenitor DMB&B (D’Arcy, Masius, Benton & Bowles) Russia group was found in 1990.
The group unites three media agencies which are operationally independent: MediaVest, Starcom, and ZenithOptimedia. VivaKi Russia has two affiliates - StarLink Moscow and MediaLink St. Petersburg.
VivaKi is the leading media communication group on the Russian market. It is proved by RECMA rankings, which are the reference point to the global media and advertising sector.
Globally VivaKi combines Digitas, Denuo, Starcom MediaVest and ZenithOptimedia networks and belongs to Publicis Groupe - one of the leading communication groups in the world, first in Europe (headquarters in Paris).
VivaKi world group was formed in 2008 on the combined scale of the autonomous operations of Starcom MediaVest Group and ZenithOptimedia (Publicis Groupe Media) and Publicis digital units - Digitas and Denuo. Mission of VivaKi to be the world leader in traditional and new media.
Sergey Koptev is Chairman and CEO of VivaKi Russia. He also leads the Russian Association of Communication Agencies (RACA).
Additional information.
Capabilities
VivaKi agencies specialize in:
* Media planning
* Media buying
* Branded content/product integration
*Digital media
*Research, data analytics
*Search (SEO/SEM)
*Multicultural media
*Print investment
*Out-Of-Home programs
*Advanced TV
*Social media marketing
*Communications planning
*Local & national TV
*Consumer insights
*Shopper marketing
*Cross Athletes
Cross-Athletes are media buyers who are trained across media platforms.
Awards & Recognition
VivaKi Russia is the only Russian communication group, which was named the leader of Russian market for three times in a row (in 2009, 2010 and 2011) by independent Kommersant newspaper raking of media agencies in Russia.

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