Vision critical

Vision Critical is a strategic global market research and technology firm that creates software and services solutions for a diverse roster of international clients. The company was founded by Andrew Reid in 2000 amid the collapse of the dot com era and now has offices across North America, Europe and Australia. Its SparqTM product is the most widely adopted community panel platform on the planet.
Vision Critical is comprised of multiple business units including:
* Client services: providing full service market research consulting.
* Global Panels: proprietary general population panels in Canada, US and UK.
* Operations: including panel support, incentives, project management and data analysis.
* Technology solutions: develops a wide range of technology solutions for research, including SparqTM, a community panel platform.
* Angus Reid Public Opinion: an international public affairs organization under the Vision Critical umbrella that conducts regional, national and multinational public opinion polls.

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