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Viral Injection is an innovative advertising strategy that injects traditional mainstream media with a viral message to naturally cause a call to action. The strength of viral injection actually sacrifices all rules of formatting the message in traditional media, & embraces the power & reach of mass communication. A message is simply stripped down to the heart & core of it's purpose. This strategy naturally creates a bridge to the Internet, where the user is able to engage in a level of , to potentially spark link sharing & word of mouth exchange. The basis of this method is viral marketing at it's best, treating traditional media in a non traditional way.
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