Viral Analytics Platform

Viral Analytics Platform is a social information processing platform.
Viral Custom Analytics
Viral Custom Analytics is an application that allows businesses to create their own custom analytics and research reports. The application was created by social search engine and conversation datamining company PeopleBrowsr , in conjunction with social media industry experts Brian Solis and O’Reilly Media.
The Viral Custom Analytics functionality extends across media channels to monitor brand and competitor keywords, events, and social media profiles on Twitter, Facebook, MySpace, YouTube, Flickr and blogs . The platform taps into a datamine and provides human-powered sentiment analytics.

The information provided includes friend count, reach by day, audience profile analysis, click through, sentiment analysis, mentions, retweets, sent tweets, word clouds, geo-location reports, influence reports, conversation density, most RT posts and gender segmentation.
Monitor and compare company and competitor statistics, create Facebook FanPage reports, MySpace keyword metrics, plus review Flickr and YouTube data and streams.
Additional features include tracking industry trends and aggregate posts, aggregating and monitoring of multiple keywords, @names and in a single view, and the ability to organize views by product line, competitor, or business division. By allowing clients to add their brand logo and share their analytics URL, PeopleBrowsr has extended the branding capabilities of its analytics platform to support white-labeling.
Background
The PeopleBrowsr Viral Analytics Platform is part of the PeopleBrowsr end-to-end solution service, which starts with hyper-targeted social media engagement campaigns based on persona analysis. PeopleBrowsr also provides customized development services including Facebook FanPages , promotional microsites and multiple user social media engagement command centers.
Viral Analytics Platform clients include Blackberry, Comcast Entertainment Group, Universal Music, Kodak, MySpace, Palm, Microsoft, Ad.ly, Samsung and PR, advertising, and creative agencies.
Other Technology
Social Vector Analysis
PeopleBrowsr Analytics also provides a Social Vector Analysis based on deep social media metrics. Social Vectors help brands identify their customers, opinion leaders, advocates, critics, as well as relevant, trusted, and connected fans with which to engage. These vectors include the following: Persona Analysis; Breaking Trends; Sentiment (human powered); Influence and Engagement; Trust; Relevance; Connectedness - Degrees of Separation.

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