Vincent Bastien

Vincent Bastien is a French businessman. He teaches at Paris Dauphine University and HEC Paris.
Biography
Born on February 25, 1949, Vincent Bastien is a former student of École polytechnique (X 1967), of the HEC Paris MBA program and of the Senior Executive program of Stanford Business School. He began his career in the group Saint-Gobain in 1972 and was notably CEO of Saint-Gobain Desjonquères (1980-1988).
At the same time (1973-1995), he was CEO of the Bastien establishments (Vosges - 88), 200 people, specializing in the manufacture of dresses. He created a line of women's ready-to-wear, under the brand "Vincent Bastien". In 1995, when he took charge of the Beauty branch of the Sanofi group, he sold this company to a third party buyer, who then liquidated it.
From 1988 to 1995, he was CEO of Louis Vuitton, an LVMH group company. He led the family business until it was bought at a high price by LVMH. He was then deputy director of the beauty branch of Sanofi and CEO of Yves Saint Laurent Parfum (1995-1996). In 1996, Sanofi management took advantage of the publication of the results of its perfumes and beauty products branch for the first nine months of the year (down 5%) to announce its departure, because it then wanted to dismantle this branch and sell it.
He then became general manager of Lancel in 1998, which he left in 1999.
After his time in industry and luxury, he became managing director of Smart Valley (2000), an information systems consulting company. He became Chairman and CEO of Quebecor France then of Quebecor World Europe (2001), before leaving the group in 2003. He has been Chairman of the Supervisory Board of Partenaires-Livres since 2004.
He is now a professor at HEC Paris where he teaches “luxury strategy”. His course is built around his successful experience at the head of Louis Vuitton and his book, written with Jean-Noël Kapferer, Luxe oblige.

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