Victor Reiter

Victor Reiter Jr (1903- 1989) was a San Francisco plant collector and a founder of the California Horticulture Society in the 1930s, and the Pacific Horticultural Foundation.
He was the proprietor of the La Rochette nursery in San Francisco and with his father Victor Reiter Sr he created many award winning fuchsias. His efforts garnered him a gold metal at the 1939 world fair on Treasure Island. He ended his nursery business in the early 1960's retiring due to the city government notifying him that such agrarian businesses would not be licensed in residential areas. The nursery would ship up to 50,000 seedlings a year in the late 1950's. His later efforts as a hobbyist brought many new plants to his friends in the trades. He is known for hybridizing echeveria, abutilons, Huchra, and tymes, just to mention a few.
He was quoted as saying "show me an interesting plant, and I want to grow it!"

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