Video Engagement Optimization (VEO)is the process of maximizing viewer engagement within an interactive video (the digital asset). The objective of VEO is to maximize the insight and monetization of video assets while minimizing waste by making any perceivable object or sound inside the video interactive and engage-able. By making the entire video asset interactive and any object or sound within the video a data-point, content owners experience a much higher probability that viewers will specify and engage exactly what interests them. The result is greatly increased rates of conversion, virality and data-capture with correspondingly lower bounce rates and page abandonment.
VEO can target different types of engagement, including object targeting, in-video search, registration, social sharing, click-to-buy, check out payment, video-in-video wormholes, peer review, polling, product rating, group-buying, location based services and other marketing hacks. VEO can be formatted for content-tuning, instruction, sales funnel and shoppable video. Content-tuning is the process of leveraging VEO to continuously hone and refine content in response to specific viewer-to-video interaction, click-through-rates and market trends. Video-in-video wormholes allow the viewer to go to increasing depths of insight and discovery, with one interactive video (asset) embedded within another.
|
