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Unified commerce
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Unified commerce is a retail management approach in which all sales channels and processes in a multi-channnel model are seamlessly integrated and managed via one piece of software, often referred to as an omnichannel e-commerce platform or unified commerce platform. Such platforms are designed to allow companies to manage many goals and operations from one dashboard where they can collect, analyze, and report data related to any aspect of the sales cycle in real time. This approach is gaining in popularity due to its ability to improve business efficiency and customer satisfaction. See Also * Multichannel retailing References Building the Business Case for a Unified Commerce Platform Omnichannel vs. Unified Commerce |
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