Top Of The Line Electronics

Top Of The Line Electronics is an electronics retailer founded by David and Chasity
Womack, located in Quitman, Louisiana.

History
Top Of The Line Electronics was formed December
2001 during the aftermath of the dot-bust. The company that started out in a small
room in the home of David Womack has grown to became an internet success. When many companies was
leaving the dot-com world, David Womack started to pump money into the new company
in hopes that it would pay off. He first started the company under a partnership
between the now defunct Kwikweb and the highly criticized World Wide Merchant Services
in 2001. The first year was very poor due to the terms of agreement with the two
above mentioned companies. It is said that the agreement was full of falsehoods,
such as a large sum of money collected by WorldWide Merchant services proclaiming
that David Womack was purchasing web space, merchant fees and the use of Kwikweb's
shopping cart. In reality he was paying a heavy price for merchant equipment that
was sent to him and said to be free with the agreement. Documents that had already
been signed by David Womack were edited. A hearing was called and in 2002 the
company was let out of the multi year contract. On the heels of this major let down
it was decided that in order to be successful and continue his dream he needed to
make a move to a new hosting company and completely cut ties with his former
acquaintances. As soon as the site was moved to yahoo, the company found success that
seemed to elude it before. It was now on a much larger platform and customer base to
sell to.

Adversity
With this new customer base came a significant amount of credit
card fraud among other problems. This caused the company to take very hard line against
fraud in 2002, credit card or otherwise. In 2003 the company was cheated out of a good sum of money by one of its major wholesalers that suddenly went out of business, keeping the money to this day.

Today

The company has strived in a Wal-Mart type way to
bring customer low prices, even to the point where they have been threatened to be cut
off by some manufacturers for selling at too low of a price. The company suffered another major setback in
early 2005, when it's founder was involved in a major automobile accident. Because of
the active role he had in running the company, it was in peril for weeks. It is said
that he has since made a full recovery and returned to the day to day operations of
the company.

Significant notes:

*The company was started during the dot-bust when many other online companies were on their way out.
*Overcome many problems in the early years from credit card fraud to using dropship method from manufacturers.
*Sold the controversial TE371 Car Remote Duplicator at a much lower price than retail even underselling gadgetalert.com sparking huge sales and criticism from their parent company that supplied Top Of The Line Electronics the products.
*The first and to date only internet retailer in Quitman, LA

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