Too Lost (company)

Too Lost is an American digital music distribution and technology company headquartered in New York City. The company offers distribution and publishing services to over 250,000 independent artists and labels worldwide, enabling them to deliver, monetize, and protect their music.
History
Founded in 2020 by Gregory Hirschhorn, Alex Silverstein and Bjarki Larusson, Too Lost prioritizes ownership and control for independent artists while providing distribution services to Apple Music, Spotify, Amazon Music, Pandora, SoundCloud, TikTok, YouTube and other streaming services. Tencent-funded Pex, Cosynd, beatBread, and Tipalti to facilitate artist payments on a global scale.
In 2021, Too Lost partnered with Merlin Network, an organization specializing in digital music licensing for independent artists.
In January 2023, Too Lost and Tencent-funded Pex partnered to launch the Usage Discovery tool, allowing artists and labels to track the online activity of their music for enhanced royalty payments.
Expanding its global presence, Too Lost has established offices in Los Angeles, Barcelona, and Reykjavik.
In June 2023, Too Lost implemented new identity verification protocols to combat fraud within the music industry.<ref name=":6" />
Too Lost is also a member of the American Association of Independent Music (A2IM).<ref name":0" /><ref name":3" /><ref name=":2" />

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