Tina Piermarini

Tina Piermarini is an American entrepreneur and Fortune 100 executive. She designed and implemented marketing and business development strategies for global companies. Piermarini studies how information technology can continue to support business growth in the industry. Her works have been published in several periodicals including: World Energy, Energy Business and Technology; and on the website eds.com.
Piermarini most recently founded her own firms "Thinking is Required" (2011) and "Vivezza" (2008) in Dallas, TX. Thinking is Required, has worked with entrepreneurs, new business start-ups, and global organizations. The company's focus is idea generation, developing strategies and implementing techniques in the Retail, Public Relations, Entertainment, Logistics, Customer Service, Print, Consumer Goods and Scientific Industries.
Prior to forming Thinking is Required and Vivezza, Piermarini was Senior Vice President and Chief Administrative Officer (CAO) of Electronic Data Systems (EDS), started in 1962 by H. Ross Perot a $22 billion IT services giant acquired by Hewlett-Packard. She also served as a company officer and member of EDS' Executive Committee, reporting directly to the Chairman and CEO.
During her tenure at EDS, Piermarini was a member of the executive team that engineered one of the most comprehensive financial, operational and cultural business transformations of the past decade. In 2003, Piermarini was tasked with redesigning the company's internal processes, while supporting the company's larger business plan and unifying its workforce, a task she likened "to keep(ing) the airplane in the air while you're changing the wing." The program was implemented to free up EDS to shift its creative energies away from its "transformation" and toward its future. Piermarini's organization implemented recruitment, training, compensation, benefits, diversity and career development programs. This changes lead to major reorganization in the company. According to Alison Wellner, "Within 45 days of the original transformation in July and August 2003, the company reassigned its entire workforce of 130,000 employees."
Piermarini directed the company's global Human resources, Enterprise Risk Management, Security, Real Estate, Travel, and Administration. From 2001-2002, Piermarini was president of EDS' Global Energy Industry Group, assisting in growing the unit substantially.
Before joining EDS, Piermarini served as Vice President of Strategic Marketing, Sales, and Business Development for Halliburton affiliate GrandBasin as well as Vice President of Marketing and Innovation, Energy for Science Applications International Corporation. (SAIC) She also spent 19 years at Data General Corporation holding Global Account Management and Sales Leadership positions, utilizing strategic marketing and technology implementation to work with multinational companies; Piermarini was the Multinational Multinational Account Vice President at the time of the company's sale.
Also in 2005, Piermarini helped EDS CEO, Michael H. Jordan author the Corporate Social Responsibility Report titled "Creating a World of Opportunity."
In April 2006, Piermarini spoke at the Annual Conference for the Human Resource Planning Society alongside Mike Jordan, Chairman and CEO of EDS. Piermarini spoke about the importance of knowing and harnessing company culture or "DNA".
Piermarini was asked to be a speaker for Business Leaders Spotlight in August 2007. At the Business Leaders Spotlight, sponsored by Bank of Texas, leaders from some of the top organizations throughout the nation speak to members of the Cox, SMU and DFW business communities. Recent speakers have included Dallas Mayor Tom Leppert, William Blase with AT&T, and George Abercrombie with Hoffmann-La Roche
In November 2007, Piermarini also appeared at a forum for the Houston Wellness Association in a speech titled "Creating a Culture of Wellness".
Piermarini sat on the advisory board of BrainHealth Strategies, which is affiliated with the Center for BrainHealth at The University of Texas at Dallas from 2010-2012.<ref name=":1" />

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