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Thomas Otter
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Thomas Otter is professor of marketing at the Goethe University, Frankfurt am Main, Germany. Biography Otter joined Goethe University in July 2007. He studied at the University of Graz and the Vienna University of Economics and Business Administration. In 2002 he moved to California to join the University of California, Riverside as assistant professor of marketing. In 2003 he left UCR for Ohio State University where he was assistant professor of marketing until joining Goethe University. Main Research His research focuses on Bayesian modeling with application to marketing. He has worked in the areas of conjoint measurement, choice modeling and assessing the effectiveness of marketing actions when the actions are endogenous to the system. His research is applied and interdisciplinary. He uses Bayesian statistics and Markov chain Monte Carlo techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. His research has been published in Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, Journal of Business & Economic Statistics, International Journal of Research in Marketing, Psychometrika, and Marketing Letters. Selected publications * Qing, Liu / Otter, Thomas / Allenby, Greg (2007): "Investigating Endogeneity Bias in Marketing", Marketing Science, 26, 642-650 * Sonnier, Garret / Ainslie, Andrew / Otter, Thomas (2007): "Heterogeneity Distributions of Willingness-to-Pay in Choice Models", Quantitative Marketing and Economics, 5, 313-331 * Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Bayesian Analysis of the Heterogeneity Model", Journal of Business & Economic Statistics, 22, 1, 2-15 * Otter, Thomas / Frühwirth-Schnatter, Sylvia / Tüchler, Regina (2004): "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models", International Journal of Research in Marketing, 21, 285-297 See Also
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