The Stinger Report

Founded in 1994, The Stinger Report is an industry Intelligence e-newsletter. Created to supply information and commentary on the Out-of-Home interactive entertainment sector; the service focuses on the video amusement and attraction scene.

Past & Present
Originally called the Water Cooler Report - referring to the sharing of gossip round the water-cooler in offices - the Stinger Report gained popularity until the late-90's it became a fully fledged e-newsletter.

The first Stinger Report was circulated in 1994 both faxed and emailed to readers - first as a subscription-only service in 2001 the site became a free subscription service with subscribers from around the world.

The e-newsletter has circulated over 600 features since its creation, with over six issues every month sent only to those that have subscribed through the website or contact with the service.

Areas of Coverage
The service, owned by KWP Limited, focuses on the Out-of-Home interactive entertainment application in:

*'Amusement' (Video arcade)
Reports from the video amusement or arcade (coin-operated) video game sector, the market changed from its launch in 1969

*'Visitor Attractions' (Theme Parks)
Reports from the theme park, fair and carnival market applying new technology attractions

*'Motion simulator' (4-D film)
Reports regarding the application of immersive film technology in the motion theater market

*'Immersive Entertainment' (Virtual reality)
Reports on interactive immersive entertainment systems using display and head mounted display (HMD) technology

*'Hospitality' (Eatertainment)
Reports on the application of entertainment in the restaurant, tavern and bar sectors

*'Edutainment'
Reports in the application of entertainment technology in the museum, gallery and education sector

*'Exergaming'
Reports on the new sector of fitness and health systems using entertainment technology

*'Connectivity & Tournaments' (Electronic commerce)
Reports on web and networked based championship applications in amusement and attractions

*'Vendertainment' (Vending Machine)
Reports on the use of entertainment technology in the latest versions of vending and electronic Point-of-Sales (e-POS) systems

Contributor
Foundered by Kevin Williams, member of the video amusement and attractions sector having worked for corporations in the market, now a consultant for the Asian, North American and European sector.

Industry correspondent for trade publications such as ParkWorld, Vending Times, InterGame, RePlay and Tourist Attractions and Parks.

Association Involvement
The Stinger Report is accredited by trade associations in a number of specific sectors:

*TEA - The Themed Entertainment Association, representing the theme park and attraction industry

*ANGILS - Alliance of New Generation Interactive Leisure & Simulation, including Serious Gaming

*ALES - Amusement and Leisure Entertainment Suppliers association

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