The People from Planet Cheese

The People from Planet Cheese is a 2009 comedy film directed by Judd Apatow, written and starring Seth Rogen and Jonah Hill as two men that work at a struggling cheese factory.
It is slated for a mid-2010 release as production has not yet started, however the film was confirmed by Apatow Films.
Plot
Josh (Seth Rogen) and Mike (Jonah Hill) are two hard working cheese factory owners in New York. A large cheese company, famous around the world, sets up a store in their neighborhood causing money issues for Josh and Mike. They decide they will have to sell their building and declare bankrupt. Josh goes to Mike's house and the two get stoned and watch TV. Josh, intrigued by a program on television, decides to build a rocket and advertise their company on the moon. The only problem is, they don't have much money to spend.
 
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