The Paradox of Excellence

The Paradox of Excellence is a fiction book co-authored by David Mosby and Michael Weissman first published by Jossey-Bass, an imprint of John Wiley & Sons, in 2005. The "paradox of excellence" is a business concept that describes a perceptual phenomenon where as performance improves, that performance becomes less visible to others and therefore becomes less valued.
The book seeks to explain how great performers, both companies and individuals, don't always achieve the financial rewards from improved performance. The book is written as a business fable.
Key definition
The Paradox of Excellence says that the better you do your job, the more invisible you become - to everything but bad news. At the same time, your perceived value erodes as customers lose sight of the problems you relieved.
 
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