The Paper Tree

History
The Paper Tree (TPT), a fully Filipino-owned corporation, opened its very first store in May of 2004. TPT currently has 8 branches and a distribution center and is poised to grow in the Southern Philippine region. It’s head office is based in Sta. Ana Avenue, Davao City, Philippines.
Products and Services
The Paper Tree is operated by its parent company, Davao Unified Corporation or DUC (established in 1997). The Paper Tree offers a wide range of paper, printing, school and office supplies (SOS), business machines, business automation software, and office furniture. Some of its stores also offer business center services such as photocopying service, lamination, binding and others. The Paper Tree also offers tarpaulin and outdoor sticker printing, calling/business cards, company stationery and other advertising/marketing collaterals through its affiliate, Media Lab Advertising Solutions located at The Paper Tree Building in Bolton Street, Davao City.
Distribution Channels
The company has 3 sales divisions, namely:
1. Business-to-business (B2B) which serves resellers and printing presses (B2B). The B2B service currently employs field sales supported by a free, in-house delivery service that covers major cities and towns in Mindanao except for the Zamboanga regions.
2. Business-to-consumer (B2C) serves corporate and institutional end-users and is also served by the company's free delivery service covering major cities and towns in Mindanao (except for Zamboanga regions).
3. The Paper Tree retail stores which, due to its vicinity to schools and business districts, cater to mostly walk-in students, teachers, copy centers and other working professionals.
Additional Information
The company currently employs over 100 employees and has recently established The Paper Tree Academy, a training facility for developing its people through various training programs such as Sales Associate Training Program (SATP), Sales Officers Training Program (SOTP), and Leadership Training Program (LTP).
Customer service initiatives of the company include operating its own fleet of delivery trucks to service its clients at no charge. Order Tracking can be made by clients through its website (http://www.thepapertree.com.ph). However, registration is required before one can track orders.
The Paper Tree maintains a full time IT department for technology creation and improvements including Enterprise Resource Planning (ERP), Distribution Resource Planning (DRP), Point-of-Sale (POS), Customer Relationship Management (CRM), Supplier Relationship Management (SRM), Laptop-based Sales Force Automation (SFA), Picking List Optimization (PLO) and the Southern Philippines’ first fully-functioning School and Office Online Store (http://www.thepapertree.com.ph). All these initiatives were implemented and are continuously being improved to maximize operational efficiency and customer service. Some of the business software programs mentioned are also available for license/ purchase to other businesses.
Numerous awards have been given to the company as recognition of its various initiatives.

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