The Look of America was a CBS television network campaign used during the 1991-1992 season.
Local versions: *WCBS-TV in New York City - "The Look of New York City is Channel 2" *KCBS-TV in Los Angeles, CA - "The Look of Los Angeles is Channel 2" *KTSP (now FOX) in Phoenix - "The Look of Arizona is Channel 10" *WLFI in Lafayette, IN - "The Look of Lafayette is TV-18" *KDKA in Pittsburgh, PA - "The Look of Pittsburgh is KDKA-TV 2" *WJW in Cleveland, OH (now FOX) - "The Look of Cleveland is TV-8" *WBAL-TV in Baltimore, MD (now NBC)- "The Look of Baltimore is BAL"