The Internet Marketing Association

The Internet Marketing Association (IMA) is an international professional marketing association based in California. The IMA is best known for helping to create ethical standards for Internet marketing and for bringing together marketing and technology executives. The IMA has over 750,000 members. The association's members are from various backgrounds. These include business ownership, sales, marketing, creative development, and programming. Members are not required to pay dues or fees. Several corporate partners underwrite the IMA. The association holds several events including an annual awards ceremony. The IMA offers an online, professional certification program called Certified Internet Marketer.

History
Sinan Kanatsiz, the association's chairman and founder, started the IMA in 2000. The company's administrative offices are located in San Clemente, California. Kanatsiz has kept the association's overhead costs low and membership free by finding corporate sponsors to underwrite all of its events. Google, SalesForce, Yahoo, Facebook, Microsoft, St. Regis Hotel, Wahoos, Quest Software, Oakley and YouTube have all been corporate sponsors for IMA events. Kanatsiz recently expanded the IMA and added technology experts from Europe, the Middle East, China and India to the association's infrastructure.

Leadership
The association has several components to its infrastructure. These include a Board of Directors, International Executive Council, Officers, Academic Advisors, and Corporate and Government Partners.

Board of directors
The association's Board of Directors includes:
* Matthew Langie, Senior Director of Product Marketing, Adobe Systems, Inc.
* Sinan Kanatsiz, Chairman, Founder, Internet Marketing Association, Inc.
* Vincent Walden, Partner, Ernst & Young

Education and certification programs
On September 22, 2012, the association announced the launch of its Certified Internet Marketer program. The online learning platform is open to the association's members and non-members.

Conferences and events
The IMA hosts events for companies such as Apple, Google, Facebook, SalesForce and Adobe. IMA also conducts focused events on a local, regional, national and international level. The IMA also hosts its annual “Internet Marketing Association Conference and “Impact Awards.” The conference includes speakers from well-known companies, organizations and individuals in the Internet marketing community. Several hundred people attended the 2012 conference in person while another 1100 participated via webcast.

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