The CRAPPs

The Communicative Relations Awards from PR Professionals, called The CRAPPs for short, is a UK-based award scheme created to celebrate the relationship between public relations professionals, journalists and bloggers. Founded by British public relations agency 10 Yetis in 2010, the awards are conducted entirely online.
History
Foundation
The inaugural awards were launched in the UK in November, 2010. They were created by 10 Yetis PR Agency and sponsored by Daryl Willcox Publishing.
British public relations professional Rich Leigh wanted to highlight the relationship between PRs and the media in a light-hearted manner after re-reading a blog by British journalist Charles Arthur entitled 'Die, PR, die'.
When speaking to The Guardian, Leigh commented that "The media calendar is already full of awards, but the difference here is recognising the often-difficult relationship between journalists and PRs whilst having a bit of fun at the same time."
Format
Nomination process
Throughout the nomination process, members of the public relations industry were invited to nominate members of the British press for a variety of award categories.
Voting process
A shortlist of ten individuals was compiled in each category (excluding 'most approachable daily newspaper') based on the number of nominations. Users were invited to vote for one person in each category.
Award categories
* The journalist that makes you feel warm and furry on the inside
* The 'most likely to tell you to sling your hook' award
* The 'best blogger' PR award
* Least twattish Twitterer - the must follow journo
* Most approachable daily newspaper
* Journalist you'd most like to bring to the dark side (employ as a PR)
2010 winners
The journalist that makes you feel warm and furry on the inside
* Winner = Ben Moss - sport.co.uk
* 2nd = Adrian Bridgwater - freelance
* 3rd = Tara Evans - thisismoney.co.uk
The 'most likely to tell you to sling your hook' award
* Winner = Charles Arthur - The Guardian
* 2nd = Sean Poulter - The Daily Mail
* 3rd = Gary Flood - freelance
The 'best blogger' PR award
* Winner = Tom Fordyce - BBC
* 2nd = Sally Whittle - Who’s the Mummy
* 3rd = Adam Vincenzini - Comms Corner
Least twattish Twitterer - the must follow journo
* Winner = Harry Wallop - The Daily Telegraph
* 2nd = Caitlin Moran - The Times
* 3rd = Dr Ben Goldacre - Bad Science
Most approachable daily newspaper
* Winner = The Guardian
* 2nd = The Daily Telegraph
* 3rd = The Times
Journalist you'd most like to bring to the dark side (employ as a PR)
* Winner = Mark Dye - freelance
* 2nd = Harry Wallop - The Daily Telegraph
* 3rd = Jemima Kiss - The Guardian
Reception
During the 2010 awards, The CRAPPs received numerous mentions in the media. The Guardian , The Daily Telegraph , Press Gazette , Communicate , PR Daily , Pocket-lint , PRMoment and numerous other blogs and media featured the inaugural campaign.
Daily Telegraph city editor Jonathan Russell commented, "My favourite award is for the journalist most likely to tell a PR to sling his or her hook. There will be stiff competition".
Dominic Ponsford, editor of Press Gazette said "The PR industry is getting its own back on the journalistic community with the Communicative Relations Awards from PR Professionals." He continued, "Being nominated for any award by the PR industry has to be a mixed blessing for a journalist, and these ones certainly are".
Ben Smith, of industry news website PRMoment commented that the awards celebrate the "often-contentious ‘special relationship’ PRs and journalists share" and said that they provide "a reason for banter between the two camps".

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