First, I would like to thank everyone for the positive feedback about my blog... I hope that it continues to be a valuable resource for you.
To be successful today, you must touch base with reality. And the only reality that counts is what’s already in the “prospect’s mind”. You need to create a position that will separate you from the competition. Stop playing follow the leader and start becoming one.
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
In every industry, the lines between competing companies is being blurred. Business executives are studying their competition’s every strategic move and, of course, mimicking them – creating “Me Too” products or services. This on-going process confuses the prospect and they have no recourse but to look at price as being the only “Differentiator”.
We believe that companies need to break away from the “Me Too” pack. It is imperative to develop a strategy that is “Brand Driven” with a clear and distinct message that separates your products and company from the competition... a unique "Position".
Capturing Mind Share through "Positioning" requires creating an Emotional Tie to your brand… this is not an easy task. You need to develop a story that your prospects can buy into and want to support. You need to determine what you truly “Stand-For” and construct a powerful and laconic Brand Promises or positioning statement that your prospects and company can rally around …Create A Battle Cry!
In every industry, the lines between competing companies is being blurred. Business executives are studying their competition’s every strategic move and, of course, mimicking them – creating “Me Too” products or services. This on-going process confuses the prospect and they have no recourse but to look at price as being the only “Differentiator”.
We believe that companies need to break away from the “Me Too” pack. It is imperative to develop a strategy that is “Brand Driven” with a clear and distinct message that separates your products and company from the competition... a unique "Position".
Capturing Mind Share through "Positioning" requires creating an Emotional Tie to your brand… this is not an easy task. You need to develop a story that your prospects can buy into and want to support. You need to determine what you truly “Stand-For” and construct a powerful and laconic Brand Promises or positioning statement that your prospects and company can rally around …Create A Battle Cry!
