The Avenue at White Marsh

The Avenue at White Marsh is a 300,000 square foot open air mall located in White Marsh, Maryland south of White Marsh Mall.

History

The Avenue was developed as a town-center in a suburb without a center. Its design is drastically different from previous suburban malls and part of a wave of similar destination retail sites across the country. Construction on the Avenue started in 1996 and was completed in 1998 with stores opening to the public as they were ready. Federal Realty Investment Trust purchased The Avenue in early 2007.

Design
The concept for the Avenue at White Marsh was modeled in part after the Reston Town Center, which also blends office, residential, entertainment and retail components. The Avenue stores are situated on both sides, at the beginning, and at the end of a quarter-mile main street. The layout was planned to feel old-fashioned from the stone plaza to the architecture. The Avenue was criticized early on as a "street without a town."

Entertainment
A plaza is located at the center of the main street where regular entertainment can take place. Each year in November the Avenue at White Marsh along with White Marsh Mall sponsors a holiday parade that goes through the main street then over to the mall.

List of stores

The Avenue supplements White Marsh Mall with retail, food, and service options.

Retail
A.C. Moore
Barbeques Galore
Barnes & Noble
Bath & Body Works
Games Workshop
Hallmark Cards
Irish & Celtic Treasures
Jennifer Convertibles
Pier 1 Imports
Spoiled Rotten K-9
Staples Inc.
Yankee Candle Company
Clothing
AnnTaylor Loft
Chico's
Famous Footwear
Just Birkenstock
New Balance
Old Navy

Food and restaurants
Bayou Blues Cafe
Bruschetta Wine Bar & Deli
Chili's Grill & Bar
Della Rose's Avenue Tavern
Don Pablo's Mexican Kitchen
Kobe Japanese Steak House
Lee's Ice Cream
Omaha Steaks
Red Brick Station
Starbucks
Strapazza
Zack's Hot Dogs

Service
AMC Theatres
Bubbles Salon
Carrollton Bank
Doctor's VisionWorks
Raimondi's Florist
Spa on The Avenue, a Salon by Debbie
Verizon Wireless
 
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