Sushmendra Dubey

Sushmendra Dubey (dubs)
Sushmendra Dubey is popularly known in the field of photography as Dubs. He has an extensive experience in the world of advertising as a Creative Director . Featured in various newspapers and TV channels for his work in photograhy
Sushmendra Dubey career started in Delhi with small works. Extremely passionate, an idealist, straightforward and a perfectionist towards photography had been Sushmendra Dubey. He is a photographer who explores and seeks different forms of the truth through his lens and has been a creator of great brands. He is mentioned in the Wiki article by Akshat Chopra for his contribution to the field of photography.
Early life and background
Sushmendra Dubey iis born in India . Based in Delhi and working from Mumbai & Delhi . He studied and grew up in Delhi NCR. Though an average student in studies, he was outstanding in art. This realization set in at the tender age of thirteen that his uniqueness and talent lay in the field of art and drawing.
In 2007 he discovered that he was dyslexic after seeing the Indian movie produced and directed by the great actor Aamir Khan
That’s when he had a revelation as to why he always saw things, nature, words, lines and stories from a different perspective from others. It was always a unique and creative viewpoint often not understood by others. That made him a loner at heart.
Career
After school he joined Lalit Kala Mahavidyalaya (College of art, New Delhi) and did four year degree course ‘Bachelor of Fine Arts‘. Here his colors, figures and graphics displayed a uniqueness were recognised appreciated by the best artists of the country who were his gurus (teachers)
During college he also did courses like
Art Appreciation - National Gallery of Modern Art, New Delhi. INDIA
Painting Restoration - National Museum, New Delhi. INDIA
After Art college he spent numbers of years at top multinational companies
he has been a part of the best advertising agencies such as Draft FCB Ulka, McCann-Erickson, ' and Lintas, working on a range of multinational brands and creative challenges as a creative director.
In 2007 he left his job for his hobby and passion “PHOTOGRAPHY” And since then there has been no looking back.
Some of the brands he shot for are
* Whirlpool
* LG
* British Airways
* Nikon
* SAMSUNG
* Nokia
* MITSUBISHI
* Nestlé
* Godfrey Phillips India
* TOSHIBA
* Hyundai
* YAMAHA
* Ford
* Airtel
* BBC World Service Trust
* SpiceJet
* Boeing
* Adidas
* Reebok
* Pizza Hut
* Tilda
* Chambor Geneva
* Da Milano Italia
Quotes
“ And then there was light!’ it’s the magic of the light that brings to life the deadness of the object and creates a pulsating excitement in the most ordinary.”
And capturing that magic is what is photography.
- Sushmendra Dubey (dubs)
His various shoots have featured on NDTV and famous magazines
Mentor and Influences
During his advertising days he had learned a lot from other top photographers, silently absorbing while on the job as a creative director.
He learned the most from Prabuddha Dasgupta , an icon in the field of photography. Prabuddha Dasgupta is the one from whom he got how to see pictures in light and how to visualize and concretize fantasies.
[http://www.ndtv.com/video/player/ive-been-framed/jessy-turns-supermodel/91838 In 2009 Photographer Sushmendra Dubey, make-up artist Ashima Kapoor and fashion stylist Ajay Bisht get together to glamorise (common girl ) Jessy Banerjee for NDTV “I’ve-been-framed/jessy-turns-supermodel”]

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