SuJon Berries is the oldest individually quick frozen (IQF) berry fruit brand in the retail and food service markets in New Zealand. Based in Nelson, New Zealand. Sue and John Gibb, owners of SuJon Berries, have been in the berry fruit market for more than 20 years. Sujon traces its origins back to a period of frustration in the late 1980s when as growers John and Sue saw the need to ensure an all year round supply of fruit. "We could see that stability in the industry was going to depend upon being able to convince consumers to buy berries all year round," says Sue. The Gibbs had been growing boysenberries for seven years when they started Sujon. Beginning with their specialty fruit - boysenberries, other fruit joined the product list - raspberries, strawberries, blueberries, blackberries, redcurrants, blackcurrants, cherries, gooseberries, cranberries, rhubarb and the most recent product addition diced apple. The Sujon Berryfruit company claims its harvesting and processing systems have been fundamental to the development of key export market opportunities. Sujon identifies the variety to suit customer needs and then provides the berries as IQF fruit, purees, concentrates, powder or freeze dried product.
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