Soundtrack Your Brand

Soundtrack Your Brand AB is a Swedish music technology company that licenses encrypted music from record labels and publishers and streams it to businesses, such as McDonald's and Swiss watch brand TAG Heuer's stores.
In 2018, the company took a public stance as a corporate advocate for the rights for music creators—in collaboration with Nielsen, it showed that artists and record companies lose $2.7 billion every year because business owners stream music from personal accounts on services such as Spotify and Apple Music rather than from commercial-use music services.
According to the Nielsen study, only 17% of businesses use services legal for business. Confusion about the legality of streaming music from consumer accounts is overwhelming, with 71% of U.S. business owners claiming they may use private consumer accounts in their business.
The company was founded by Andreas Liffgarden, Joel Broms Brosjö, and Ola Sars in 2013. Spotify is Soundtrack Your Brand's largest external stakeholder, controlling about 15 percent of the share capital.

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