Based in London, Sound Generator was an Internet based music publication - focusing on a broad range of musical genres. At its peak, the website attracted several hundred thousands of readers a month, predominantly from the UK and North America. Differing from its peers by placing fringe genres - such as world music and classical music - on equal footing with pop and rock, the site delivered daily news, features and interviews, with regular music video postings and album streams. Over its eight-year publication, the website ran interviews with artists as diverse as Akon, The Rolling Stones, Amy Winehouse, Judas Priest, Julian Lloyd-Webber and Vanessa-Mae. Editorially, Sound Generator aimed for a broad-ranging audience of serious music fans, while adopting an inclusive, fun attitude in its writing style. It often includes artist-perspective pieces in its copy, and also hosted a large equipment reviews section - which included contributions from many notable producers and composers working in the music industry. The Soundgenerator philosophy has now been incorporated into the larger, fast-growing music community site Tourdates.co.uk. History Sound Generator was conceived by composer Andrew T. Mackay and musician Christopher Elkins in 1999 following a lengthy working partnership at Gormac Studios in West London. On June 10, 2008, Soundgenerator was acquired by Tourdates.co.uk for an undisclosed cash consideration.
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