Sophist LLC is a marketing company based in Long Island City, New York. Sophist's primary product is Text-to-Pledge, a system which allows attendees to pledge any amount to a charity's cause using a mobile device. After being vetted, the pledge details are broadcast on screens. The program has raised more than $30 million since its inception in 2007. Sophist won consecutive 2010 and 2009 International Special Events Society (NY Chapter) Big Apple Awards for Best Demonstration of ROI for Text-to-Pledge deployments. Sophist represents a variety of clients, most of which are non-profit organizations including Boys and Girls Clubs of America, Network for Teaching Entrepreneurship (NFTE), Ronald McDonald House New York, and Wounded Warrior Project. Reed Baker is the CEO of Sophist and has been nominated for BiZBash Reader's Choice Award for Producer of the Year. He is an active member of the Association of Fundraising Professionals (AFP).
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