Social selling

The term Social Selling as defined by Jill Rowley of Oracle is "the practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal, to account management, and to customer advocacy."
According to Barbara Giamanco of Social Centered Selling, "Social Selling" is defined as "the process of using social media to network, prospect, research, engage, collaborate, educate and close all with the purpose of attaining quota and increasing revenue."
Inside View asserts that social selling is... "a response to fundamental changes in customer behavior and their buying process."
 
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