Smilebox

Smilebox, a subsidiary of Perion Network, is an online photo greetings company that specializes in personalized cards, slideshows and invitations, also providing services for businesses. Founded in 2005, it is headquartered in New York with offices in Holon, Israel and Kiev, Ukraine.
History
Smilebox was founded in Redmond, Washington in 2005 by former RealNetworks vice president Andrew Wright.
Early backers included Bessemer Venture Partners, Frazier Technology Ventures and angel investors including RealNetworks chairman Rob Glaser, former Macromedia chairman Rob Burgess and Big Fish Games founder Paul Thelen.
On Sep 9, 2009 Smilebox has acquired Preclick.
Smilebox was sold in 2011 to Tel Aviv-based IncrediMail, which later became Perion Network.
IncrediMail Sale
Smilebox’s sale to IncrediMail was announced on August 1, 2011 in a deal worth up to $40 million dependent on add-ons. The deal consisted of $25 million substantially in cash, with additional payments of up to $15 million, based on milestones and performance conditions.
Smilebox LIVE
On June 8, 2020, Smilebox announced a partnership with cloud communications provider Vonage to launch Smilebox LIVE. The new service was designed to leverage the impact of the coronavirus pandemic, which force millions around the world to work from home.
When a Smilebox online invitation is created, a Smilebox LIVE virtual event is automatically generated, with the video embedded in the invitation.

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