Siita Sofo Hissan

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Siita Sofo Hissan (born March 8, 1983) is a Ghanaian banker, entrepreneur, media mogul, author and philanthropist. He is the founding President of AfCFTA Young Entrepreneurs Federation (AfYEF), a Pan-African organisation which aims at facilitating growth, trade, networking and empowerment for youth-led businesses across Africa.
Life and education
Siita hails from Wa in the Upper West Region of Ghana. He had his basic education in the Upper West regional capital at T.I. Ahmadiyya Primary and Junior Secondary Schools.
Between 1998 and 2001, Siita studied at T. I. Ahmadiyya Senior High School i<nowiki/>n Kumasi for SSCE. In 2004, Siita graduated from Sunyani Polytechnic, now Sunyani Technical University, with a Higher National Diploma(HND) in Marketing. At the time of its founding, the station was the first-ever TV station in Northern Ghana.
In February 2019, Laweh Open University College in Accra appointed Siita as ambassador for the university.
In 2021, Siita founded the AfCFTA Young Entrepreneurs Federation(AfYEF). The aim of the organisation is to take advantage of the ecosystem of Africa Continental Free Trade Area to facilitate growth, trade and networking for young African business owners. Siita, the President, has managed to grow the organisation with membership in just Ghana to membership in 20 African countries including South Africa and Nigeria.
In June 2024, he represented the Federation at the annual general meeting of Africa Export and Import(AfrEXIM) Bank and the third Africa - Caribbean Trade Forum. The event took place in the Bahamas and brought together governments and business leaders to discuss matters related to trade, economic growth and self determination for Africa and Caribbean Countries in the global market.
Also in June, his Federation teamed up with the Ghana Trade and Investment Activity to launch and to train owners of Small and Medium Enterprises in Financial Literacy Program. The initiative benefitted women, youth-led SMEs and People With Disabilities in Agribusiness value chain.
Honours
In 2017, Siita beats off competition from Roland Agambire and Esi Yankah to emerge as winner of media category of the 40 under 40 Awards. In 2019, he was bestowed an honorary Chieftaincy title as Malti naa of Guntingli for fostering peace and development with his NTV Ghana in Dagbon. In November 2023 at the Africa Catalyst Awards in South Africa, Siita was bestowed Africa Influential Personality Accelerating Africa.
Personal life
Siita is royal from the Kingdom of Wala in the Upper West Region. He is eligible and could contest the Kingship of the Wala people in the future. He is a practicing Muslim.
 
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