Scott Gulbransen

Scott Gulbransen (Born November 25 in Chicago, Illinois) is the founder and publisher of Silver and Black Today, an independent news website covering the Las Vegas Raiders of the National Football League, and also a sports talk radio show host of the on the team's flagship radio station in Las Vegas, Nevada. Gulbransen is a 1995 graduate from the University of Nevada, Las Vegas where he served as the editor of the student newspaper's opinion page, hosted "Sports Talk" on the campus radio station KUNV, and also did play-by-play of UNLV sports including , baseball, and softball.
Career
Gulbransen's radio career, besides college radio, started while he was still in school as he worked overnights for Sports Fan Radio Network, based in Las Vegas. Gulbransen, a full-time student at the time, came down with mononucleosis after just a few months and resigned to focus on school.
UNLV Athletics
Gulbransen then started out his career working for his alma mater UNLV in sports information, game operations, and sports marketing. While working in the UNLV Department of Athletics, Gulbransen oversaw women's basketball, softball, assisted in for football including for the 1995 season when UNLV won the Las Vegas Bowl against Central Michigan. Gulbransen was also a radio producer for football road games, assisting legend Dick Calvert.
Las Vegas Review-Journal
After leaving UNLV, Gulbransen became a newspaper reporter at the Las Vegas Review-Journal in 1997. After just under two years at the RJ, covering the Summerlin and northwest area of Las Vegas for the paper's former popular View section, Gulbransen moved into public relations eventually moving back to his hometown of San Diego to work for software company Intuit.
Intuit
Gulbransen worked as Intuit's primary spokesperson and media relations manager for the company's TurboTax brand from 2000 to 2010. During his time at Intuit, Gulbransen was charged with developing and executing the Consumer Tax Division's media relations strategy and conducted the media tours for the TurboTax brand. Gulbransen was also part of the team which helped launch the company's first-ever social media customer service initiative and he also established the brand's first content hub in 2009.
Applebee's
Gulbransen then briefly ran digital and social media communications for Applebee's at their then corporate headquarters in Kansas City. In his time at Applebee's, Gulbransen led the charge to roll out a social media presence to all 3,000 restaurants across the nation. This called for the local control of social media pages an content by individual restaurants through social media management software to allow for centralized measurement.
H&R Block
Gulbransen returned to the corporate tax realm after he was hired to build the social and digital content platform for tax giant H&R Block. While at Block, Gulbransen and his team won the 2012 Platinum PR Awards: WOW! Award for its kitschy and irreverent "Million Mustache March" and . After the completion of the 2012 tax season, Gulbransen was awarded as one of Block's Top 100 employees of that year. Gulbransen's ability to show the connection between social media content and ROI was significant for the brand looking to appeal to a new generation.
Gulbransen's last campaign at Block include its popular Hipster Tax content which included ESPN personality Kenny Mayne.
Premier Boxing Champions/Haymon Boxing
After a long corporate communications career, Gulbransen returned to the world of sports when he was hired to create and staff a digital content staff for Al Haymon's new boxing brand Premier Boxing Champions. Serving last the Global Head of Digital Content, Gulbransen oversaw a staff of 14 charged with management of the brand's website content, social media content, video content, and fighter content too.
March 7, 2015 debut on NBC was the most-watched professional boxing broadcast since 1998, and averaged 3.4 million viewers. PBC on ESPN on August 29 was the most watched boxing broadcast on ESPN since 1998.
Silver and Black Today
Upon hearing of the then Oakland Raiders approval to move to Las Vegas in 2017, Gulbransen launched the Las Vegas Raiders Report - later renamed Silver and Black Today. Gulbransen's goal was to develop an independent news site covering the NFL team based in the franchise's new home in Nevada. The site was not a fan content generated site and instead prides itself on more professional journalist contributions from sports writers and young contributors. Gulbransen then launched a podcast of the same name and it was named the Nevada Press Association's top podcast of 2018.
* Silver and Black Today Radio Show (CBS Sports Radio 1140 - Las Vegas)
** The first airing of Silver and Black Today on commercial radio was April 15, 2018 as Gulbransen parlayed the success of the podcast into a weekly show airing Sunday's from 8-10AM.
** The show had Gulbransen and a multitude of co-hosts eventually ending its run in July 2020 with both Kelly Kriner and Chaz Osborne hosting alongside him.
** London Show: During the Raiders final season in Oakland, the team traveled to London to play the Chicago Bears and Silver and Black Today was the only local Las Vegas radio show to broadcast live from Tottenham Spurs Stadium on October 6, 2019. Gulbransen, Kriner, and Osborne hosted from UK and the show welcomed Raiders president Marc Badain and The Athletic beat writer Vic Tafur as guests on the live show.
* Silver and Black Today (Daily Show on Raider Nation Radio 920)
** On August 3, 2020, Gulbransen moved his show to the Raiders' new flagship radio station in Las Vegas, Raider Nation Radio 920-AM. The show moved to 2-4pm PT daily, Monday through Friday and is cohosted by Qiant "Your Boy Q" Myers. The show's first guest on RNR920 was Raiders great Lincoln Kennedy.
Dim The Lights for Tark
After the passing of legendary UNLV basketball coach Jerry Tarkanian in 2015, Gulbransen and a former colleague worked to have the famous lights of the Las Vegas Strip dimmed in honor of the coach. The campaign was successful thanks to the help of both government and business officials throughout Nevada, and the lights were dimmed on Wednesday, February 18, 2015 to honor the legendary coach.
Personal
Gulbransen is the married father of five kids and lives in Las Vegas, Nevada.

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