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Scarborough Sports Marketing
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Scarborough Sports Marketing is the Sports division of the overall brand of Scarborough. This division measures purchasing habits of sports fans for teams, leagues, marketers and media professionals. The data gathered by Scarborough is used by clients to learn more about and assist with corporate sponsorships, fan development, merchandising, promotion, competitive information, ticket sales, marketing, media selling, media placement and schedules. Scarborough’s studies are used to determine information on local and national markets throughout the United States. Methodology Scarborough uses a two-part survey with over 210,000 respondents. Categories measured include: * Avidity/Level of interest by League or Sport * Sporting Events attended by League, Sport or Team * Number of Games attended in the past 12 months by League or Sport * Sports Programs watched (TV, Radio, Cable) by League, Sport/Team/Event * Currently Purchase/Interested in Season Tickets to Local Sports Team * Sports Apparel bought by Team/League Logos * Amount Willing to Spend for a Ticket by League * Online Behaviors relating to Sports Logo Apparel, Fantasy Sports, Sporting Tickets, Sports Scores/Updates, and Major League Professional Team Websites 
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