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Savvier
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Savvier is a trademark of Savvier, LP., a direct response company based in Carlsbad, California, United States. Savvier is engaged in product development, manufacturing, marketing and distribution. Notable Savvier products include: Bodyflex, 6 Second Abs, and the Bender Ball. Savvier is well known in direct response marketing and has enjoyed success in the use of the long-form infomercial. History Savvier was started in 2002 by Jeff Tuller and Jack Chang. Jeff Tuller is currently president of Savvier and is a board member of the Electronic Retailing Association, serving on the ERA's Media Group Advisory Board (MAB) as chairman. Savvier's earliest success was with the Bodyflex, a yoga-based exercise program involving deep-breathing exercises combined with resistance training and isotonic stretching. Bodyflex was marketed extensively by Savvier using a new medium, the long-form infomercial. Savvier's infomercials for 6 Second Abs and for Bodyflex won industry awards from the and conform to the Electronic Retailing Self-regulation Program (ERSP), a 2004 policy written by the ERA to increase consumer confidence. See Also
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