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Sales 2.0 is a term describing changing trends in the use of World Wide Web technology and Customer Relationship Management (CRM) applications that aim to improve the speed, collaboration, customer engagement and accountability of the sales process. Sales 2.0 applications utilize Internet technology, now commonly known as Web 2.0, to enable new ways of interacting, collaborating, and sharing information between sales professionals and their customers and potential customers. Additionally, the technology and concept intend to add increased analytics measurement to the sales process and seek to bring increased alignment between the sales and marketing professions, as new customer engagement technologies create shared goals for the two professions throughout the sales cycle.
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