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Rooibie Red Tea is an organic bottled tea made in Louisville, Kentucky. It was started by Jeff Stum, who was a Brown-Forman executive when in 2006 he wanted to start his own brand offering a variety of teas spiked with alcohol. "After a year of experimentation", Stum felt he had "hit a wall" and "discovered that if he left the alcohol out of the tea, the stuff tasted great." The tea debuted in November of 2009 and is "developing a devoted fan base" through a grassroots marketing campaign." Roobie Red Tea was a food category winner in Garden & Gun magazine's Made in the South 2010 competition.
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