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Richter7
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Richter7 is an advertising and marketing firm with offices in the United States. Overview Richter7 is an advertising and public relations agency located in Salt Lake City, Utah. The company specializes in advertising, public relations, internet marketing, design and market research. In 2007, Richter7 ranked 3rd among Utah's advertising agencies in capitalized billings. History Richter7's roots stretch back to 1971 when Bob Fotheringham founded Fotheringham & Associates. In 1997, Williams & Rockwood merged with Bob's agency which became FJCandN. In November of 2000, FJCandN was purchased by Scott Rockwood, Dave Newbold, Peggy Lander and Tim Brown, and one year later was renamed Richter7 (a metaphor for "moving and shaking"). Through the years, Richter7 has developed a multitude of expertise, including traditional advertising, public relations, market research, Internet marketing, database marketing, design and Hispanic marketing. These particular skill sets are the essential components of Richter7's overarching philosophy of leading customers along a "brand adoption continuum"—from first exposure to an emotional commitment to the brand. Corporate Culture In 2008 Richter7 implemented a "No Pants" policy for its associates. Awards 2007 Addys Peggy Lander -Utah Advertising Federation's Advertising Professional of the Year Scott Rockwood - Utah Advertising Federation's Silver Medal Award 2007 
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