|
Richter Studios
|
|
Richter Studios, Inc. is a Chicago, IL, based media production company specializing in high-definition video production, video editing, interactive media, web design, and sophisticated presentation services. Considered pioneers in the multimedia space, they have been producing digital video and interactive content since the 90's. Their award winning video production services are internationally recognized and includes projects filmed across the United States and in eight other countries. Their crews have filmed underwater, from helicopters and even from a construction crane high above the Trump Tower in Chicago. The broad range of their experience has brought them into contact with such luminaries as Jim Lovell of Apollo 8 and 13, golf legend Arnold Palmer, Greeley Wells who carried the original flag at Iwo Jima, and billionaire entrepreneur Dean White. Their interactive team are responsible for creating one of the industries first fully immersive interactive CD-ROM in 1999 and have since created advanced multimedia solutions for a wide variety of companies. Examples of their interactive projects include a CD-ROM for Dairy Management's 3-A-Day campaign branded in conjunction with the NFL and which distributed 1.5+ million copies, a web 2.0 experience for Pinehurst Resort “host of the 1999 and 2005 US Opens”, and a video driven web experience for Nielsen Answers, a division of the Nielsen Company. They are widely recognized as the “Pioneers In The Golden Age Of Multimedia©”. History The founding partners/brothers David and Jeremy Richter both attended the University of Wisconsin - La Crosse, where David (a member of MENSA) earned a degree in Accounting while Jeremy, in addition to winning three NCAA National Championships in Track and Field and one in Football, obtained a degree in Marketing. David later passed the CPA exam in 1995 and earned his MBA from Keller Graduate School of Management. By 1997 the brothers were following similar career paths but were still several years away from incorporating together. David Richter was consulting as a software engineer / video technician at Motorola, where he was responsible for supporting 100+ developers and for promoting MYA Software, a voice-activated Internet assistant. That same year, Jeremy Richter became the Multimedia Director for AECOM, a global architecture firm with over 25,000 employees where he single handedly produced over 100+ videos for the company. In 1999, the Richter Brothers secured the opportunity to create one of the industry’s first fully immersive interactive CD-ROMS for Comdisco at the McClier Corporation , a sister company of AECOM. It was here that they first worked with Ed Grozich, (producer) and Marcel Morin, (cinematographer), who later became integral members of the Richter Studios team. Building on this success and the dot.com environment, David and Jeremy each started their own consulting entities at this time, Creative Solutions Group and Algorithm Consulting. Their persistent strategy, skill and experience enabled the brothers to obtain many freelance contracts from 1999 to 2002, many of which they completed together, and for the first time they began to refer to themselves as an informal freelance multimedia company named “Richter Brothers Studios.” By mid-2002, after many long and expensive conversations with attorneys, David and Jeremy Richter decided the time was right to formally combine forces and on January 1st, 2003, Richter Studios officially came into being. As a Certified Public Accountant with an MBA, David Richter became the natural choice for the role of the Chief Executive Officer while Jeremy Richter became the Chief Creative Officer. As fortune would have it, Richter Studios received a $30,000 contract the day they opened for business. Immediately thereafter, they brought on Ed Grozich (producer) and Marcel Morin (cinematography), and later Sarah Mueller (producer) as official employees, and the company began to expand by offering a broad range of video and multimedia services to a wide variety of businesses, including construction, pharmaceuticals, ad agencies, and even scuba gear. More recently, the Richter Brother have branched out to pursue two other media firms: Presented By Inc., which creates and sells stock content and develops enterprise presentation applications; and Richter Bros. Pictures, which specializes in documentaries and independent features. Currently, Richter Bros. Pictures is putting the final touches on “Discovering Deerpath” a documentary to be released worldwide on November 15, 2008. Key Projects 3-A-Day Interactive CD-ROM Campaign Dairy Management wanted to increase traffic to its web site by leveraging a network of 8,500 retail stores where dairy products are sold. To accomplish this, Richter Studios created a sophisticated interactive CD-ROM experience that transparently linked users to Dairy Managements web presence, promoted brand loyalty, and educated users on the benefits of dairy products. This CD-ROM included over 50 screens, videos, animations, PDF’s, workout instructions and animations, data tracking, form submissions, web connectivity, and customizable content. Celebrities Leslie Bonci, registered dietitian for the Pittsburgh Steelers, and Tiki Barber, former running back for the New York Giants were also featured in the experience. Over 1.5 million copies of this cross-branded 3-A-Day of Dairy / NFL CD-ROM were distributed nationwide. Pinehurst Virtual Tour The Pinehurst Resort in Pinehurst, North Carolina, is a world-renowned golf course and spa. It was ranked as the World's Largest Golf Resort by the Guinness Book of World Records before it was surpassed by Mission Hills Golf Club in China. It is currently designated a National Historic Landmark by the U.S. Department of the Interior. In need of a web 2.0 experience to promote its renowned golf courses and other resort amenities, Pinehurst retained Richter Studios in the summer of 2006 to create the Pinehurst Virtual Tour. This web experience features over 70 videos shot by Richter Studios, including overviews of each of Pinehurst’s eight golf courses, insights and golf tips by golf pros and caddies, a comprehensive interactive 3D map of the resort, time-lapses for each landing page and dozens of PDF’s. Richter Studios filmed on location for one week, interviewing golf legend Arnold Palmer, former Golf Director Matt Massei and a host of other Pinehurst representatives, including Willie McRae, a hall of fame caddie who has been at Pinehust for over 60 years. In 2008, the project was revisited and updated with new video content, golf commentary by Peter Kessler, several Pinehurst Caddie interviews as well as new photo time-lapses. Discovering Deerpath Documentary Richter Studios is presently putting the final touches on their first-ever documentary about Lake Forest, Illinois, and its 150 year history. Lake Forest is located 30 miles north of Chicago and is home to some of the countries most influential individuals as well as home to the Chicago Bears. Long time resident of Lake Forest, Richard Marra, is the film's Executive Producer. The film, titled “Discovering Deerpath”, will premiere in 2008 at the Gorton Center in Lake Forest with future airings to be determined. Narrated by Bill Kurtis, the film will include interviews of famous Lake Forester, Astronaut Jim Lovell. Also featured will be WWII veteran Greeley Wells, who carried the first flag onto Iwo Jima that was later raised atop Mount Suirbachi. Tools Used Software: Final Cut Studio Pro, Pro Tools, After Effects, Photoshop, Illustrator, Flash, Flex, Director, Lightwave 3D Cameras: Panasonic HD, Red One, Cannon SLR Still Cameras Awards Aurora Awards (4 Gold) Axiem Awards (1 Gold, 1 Bronze) Communicator Awards (1 Silver) Davey Awards (3 Silver) Hermes Awards (1 Platinum, 1 Gold) Horizon Awards (4 Gold, 2 Silver, 3 Bronze) MCAI Awards (3 Bronze) Summit Creative Awards (3 Silver) Telly Awards (1 Gold, 2 Bronze) 
|
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
