Richard Kirshenbaum

Richard Kirshenbaum (born May 8, 1961) is an advertising executive, best selling author and entrepreneur in New York City. He is also a board member of ArtsConnection, an art program provider to public schools in New York City.
Education
Kirshenbaum graduated from the S. I. Newhouse School of Public Communications at Syracuse University in 1983.
Career
Advertising
In 1987, Kirshenbaum co-founded , an advertising agency based in New York City. The agency pioneered marketing concepts such as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing. Kirshenbaum Bond + Partners combined interactive, PR and media buying to become one of the largest independently held advertising agencies in the United States. Kirshenbaum Bond + Partners was purchased by MDC Partners in 2009. NSG/SWAT created, developed and launched Blackwell Fine Jamaican Rum in partnership with Chris Blackwell, the founder of Island Records.
Kirshenbaum is also a co-founder of SWAT Equity, a venture-capital firm investing in emerging entrepreneurs and consumer brands.
Television and film
In 2005, Kirshenbaum Bond + Partners was featured in an episode of The Simple Life, where Paris Hilton was featured as an assistant. Kirshenbaum helped Bruce Willis prepare for his role as an advertising executive in Perfect Stranger, a film released in 2007. In 2009, Kirshenbaum hosted Creative Lunch, a television series where he spoke with leaders from the music, fashion, film, media and business industry, on Plum TV. He has also appeared as himself in "The Greatest Movie Ever Sold", film about advertising, in 2011. Kirshenbaum also was the guest bartender on Andy Cohen's "Watch What Happens Live" in August 2015.
Writing
Kirshenbaum authored Under the Radar: Talking to Today's Cynical Consumer with Jonathan Bond in November 1997. Kirshenbaum published Closing the Deal: Two Married Guys Reveal the Dirty Truth to Getting Your Man to Commit, a book discussing relationships, with Daniel Rosenberg in February 2006. In 2011, he published Madboy: Beyond Mad Men; Tales from the Mad, Mad World of Advertising. Kirshenbaum writes for ' "Fashion Police" column regularly and The New York Observer. His column in the New York Observer, "Isn't That Rich", is published monthly and Kirshenbaum's 2015 essay collection "Isn't That Rich? : Life Among the 1%", published in 2015 by Open Road Integrated Media. Producers Ben Silverman, Jordan Schur and Amy Harris acquired the rights and have sold the book, to ABC Television to develop a scripted series.<ref nameobserver/> He is also a playwright and his work has been produced by David Mamet's Atlantic Theater Company.<ref namemadboy/>
Achievements and awards
In 2000, Kirshenbaum was inducted into the Advertising Hall of Fame and received the Jack Avrett Volunteer Spirit Award for public achievement. Gotham Magazine in December 2012 named Kirshenbaum one of the 100 Most Powerful New Yorkers. Us Weekly Magazine in September 2007 named Kirshenbaum one of the 25 Most Stylish New Yorkers.<ref name=madboy/>
Personal life
He is married to Dana Kirshenbaum and has three children.
Bibliography
* Under the Radar: Talking to Today's Cynical Consumer (November 1997) ()
* Closing the Deal: Two Married Guys Reveal the Dirty Truth to Getting Your Man to Commit (February 2006) ()
* Madboy: My Journey from Adboy to Adman (September 2011) ()
* Isn't That Rich? Live Among the 1% (June 2015) ()
*Rouge: A Novel of Beauty and Rivalry (June 2019) ()

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