Reverse franchise

A reverse franchise is a business model created from pre-existing businesses within a geographic location (normally a country or state) that have the same name and business model. Through the similarities of these individual businesses allows for the introduction and incorporation of a parent company to join them under one similar umbrella creating a franchise business model through proper marketing. It becomes a matter of what came first, the chicken or the egg. In this situation the chicken(s).
Coined by Larry J. Morrison through the use of the internet and created with his partner Bryan Mendes, the first reverse franchise known to date under the econorooter brand name was started. By combining all plumbers (rooters) with the name econorooter, the team was able to within a few weeks have a nationwide franchise with the ability to compete against the current largest plumbing franchise in the United States (Root-Rooter).
The cost and time saving benefits of the reverse franchise open the door to new competition on what seems monopolized markets by larger nationwide franchises already established. Proper marketing is key to the success of the reverse franchise but is often easily accomplished as the private companies are often willing to buy in to a franchise if the benefits outweighs the negatives which they often do due to cost saving methods naturally taken by the reverse franchise.

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