Reggie James

Reggie James, Internet Advertising, London, England, United Kingdom

Reggie James was born in , and arrived in Britain in the mid 70’s. After a successful education in Scotland, he moved straight into the world of work.
Reggie (www.digital-clarity.com) – a leading specialist in the filed of and .

Reggie James’s online experience has been garnered from early advertising posts at & where he was instrumental in the success and launch of IT weekly publications such as Computing and IT Week.

After this Reggie moved into the online arena working for Voice over Internet Protocol (VoIP)] specialist based in Singapore. Helping launch the European HQ in London, the focus at Media Ring was to provide free phone calls over the internet funded by advertising revenue. Media Ring was the first dot com to list on the

Buoyed by the success of his time at Media Ring, Reggie was offered and took a position working at pioneering – .

Working within the newly created European sales team. Reggie’s role was to deliver and support the sales efforts of regional and local European markets to facilitate large scale pan-European advertising deals across AltaVista’s various platforms.

From having worked at a large global Search Engine, Reggie then decided to turn his efforts toward UK based search Engine, . After a successful time at the company and helping monitise and pioneer their Paid Search offering ()

Reggie left the company to form Digital Clarity (www.digital-clarity.com).

After a year into the company, Reggie teamed up with some former AltaVista colleagues to help develop and launch a stand alone Search Tracking & Optimisation Technology called, DC Storm Subsequent to the launch of Digital Clarity (www.digital-clarity.com) and his dedicated quest for a customer centric service, Reggie has launched 2 other companies under the Digital Clarity umbrella. Digital Clarity Media & Digital Clarity Consulting LLP.

Though still ‘search’ centric, the Digital Clarity Media division is to help advertisers benefit from a more integrated ‘joined up’ approach to the various other online media platforms that search lends itself too and compliments.

The company, Digital Clarity Consulting LLP is to compliment the media division by offering a deeper insight to the data driven advertising models that now proliferate the internet. Service includes – , , training and data integration and PPC modeling.

Build and Submit Pages

Design and build optimised web pages. Pages can be uploaded and submitted, as necessary, to the search engines.

Monitor Your Rankings

Monitor ranking and visibility scores for both paid and organic listings, enabling you to compare your results. Reporting allow you to examine Paid Search Campaign in a your rankings grouped by keyword or engine.

Optimise Your Pages

Knowing your position for various keywords and search engines is only the beginning. Straightforward and expert recommendations on steps to take to optimise your site. Recommendations are based on a comparison of your pages to an index of top-performing sites, as well as on comparisons to specific competitors that you identify. Search engine optimisation is not a one-time event. The SEO environment is constantly changing. Search engines update their rules, competitors optimise their sites, and new competitors enter.

Analyse (Analyze) Your Results

Top positions mean nothing unless they drive business results. Bespoke Reports can view conversions and revenue, and can incorporate cost data for a true ROI picture. See which search engines are driving the most qualified traffic. Understand which keywords or phrases result in greatest revenue. And compare your results for both paid and organic search activities with results from other online marketing activities to ensure you are maximising ROI.

What is Pay Per Click?

Pay Per Click (PPC), is one of the most cost effective forms of advertising. It allows you to reach your target audience which are actively looking for your products, control your cost and ensure high ROI. PPC works by placing ads in search engines such as Google, Yahoo and MSN. These ads are shown when users search using specific keywords.

Fundamental PPC Services
Fully-managed professional Pay Per Click services offer higher ROI than tradditional in-house marketing departments, whilst they work with you every step of the way.

Keywords/phrases lead to enquiries or sales so we know which ones to bid for and how much it is worth bidding at. For further details about how pay per click works get in touch our visit our PPC faq's.
Along with a mass of experience managing from the simplified to highly complexed PPC campaigns we use extremely sophisticated resources, software and marketing tools specific to pay per click to ensure that campaigns are always cost effective, tailored, flexible and forever improving.

Data Integration & Analytics
Data Integration
cleansing, reconciliation, and integration of corporate data from multiple systems, and then propagate that data to systems and applications to support both operational and analytical needs.

Unlike a data warehouse platform that serves as a repository of historical, detailed, business-structured data, a data integration hub is an operational system. In the past, data integration and cleansing was done through ETL or homegrown programming. What’s new is that now we can automate the matching, merging, standardization, integration and validation of data &minus not platform by platform, but all at once.

Data integration may arguably be the most complex data challenge you have to master. Moreover, the complexity increases the larger your company and the greater your number of data sources.

Analytics

Real time analytics enables you to find out many useful pieces of information about your market, services and your customers.

With real time analytics, you will be able to monitor the behavior of your customers at various times of the day, days of the week and with enough data you will be able to observe how they behave during different months of year.

By analysing the data we collect, you may see for example, that the majority of conversions on your website occur during a Monday morning. If this is the case, we can ensure your PPC campaign is providing your customers with the information they require at the busiest time of the day or week, in this instance when they logon after the weekend. We can also use this data to make sure that your campaigns are structured so that your funds are always sufficient to ensure your most popular key phrases are always visible when they are needed most.

Seasonal fluctuations will more than likely occur if your website offers holidays, swim wear, flights and travel insurance to name but a few. The team at homejames has years of experience with observing seasonal fluctuations and also how best to manage them to ensure the optimum number of clicks convert to customers.

Real time statistics also enables us to observe any themes of products or services that are producing the most number of conversions. This allows us to provide targeted information for your most popular search terms, either in the form of additional targeted content or by ensuring your existing content is offering the customer enough information.

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