Real You Incorporated

Real You Incorporated: 8 Essentials for Women Entrepreneurs is a book that empowers business owners and encourages them to combine their business brand with their personal brand. The book was authored by marketing expert Kaira Sturdivant Rouda, the president of Real Living, the first female- focused real estate brand. She wrote the book after successfully branding Real Living in 2002. It was released on February 15, 2008 by John Wiley & Sons.

Description

In Real You Incorporated Kaira Sturdivant Rouda sends women entrepreneurs a bold message: To truly get ahead, "the key to having a rewarding business is finding something that speaks to your inner strengths and passions." .

To guide the reader through the process of revealing the real you, a chart is provided in the book. The goal of the chart is to help the reader discover their personal brand, then use it as a guide to help them incorporate their personal into their business brand.

"Rouda uses casual, livley prose style to speak directly to the heart of female entrepreneurs," according to Charlotte Bard Joseph, a writer for the ThisWeek Community Newspapers.. To help inspire readers, the book also provides readers with 24 success stories from current women entrepreneur.

Awards and Recognition
The Web site, Real You Incorporated recently won a 2008 ADDY award. The also cited the book, highlighting the increasing purchasing power of women.

8 Essentials

* Real Fact 1: It all starts with you
* Real Fact 2: Define your passions
* Real Fact 3: Discover your brand
* Real Fact 4: Bring you passions and your brand together
* Real Fact 5: Create a Unique and Real Work Environment
* Real Fact 6: Your Personal Brand is your Business
* Real Fact 7: Chart Uncharted Waters
* Real Fact 8: Creativity is Unstoppable

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